Get More for your Miles

Tuesday, September 19th 2000, 12:00 am
By: News On 6

Traveling by air has its rewards - for those who fly often enough.

But if you aren't a regular air warrior, frequent flier miles can sit around - never used.

That could change - with
Mark Lacek, explains, "What we are doing is allowing frequent fliers to turn their miles into money and use those miles for the partial purchase of goods and services at participating milepoint merchants."

Under the plan, each mile converts to two cents of milepoint money.

In turn, consumers can use that to get a discount of up to 25 percent on purchases.
The following airlines have signed up with MilePoint. American West, Continental, Delta, Northwest, T-W-A and U.S. Airways.

And frequent guests at Hilton hotels can also redeem points.

Right now , Amazon-dot-com and Skymall will take milepoint money. Skymall has more than a hundred retailers such as The Sharper image and Hammacher Schlemmer.

Martin Deustch of Travel Agent Magazine had this to say about Milepoint, "I think it's a win-win situation. I think it gives the consume of which there are 45 million with mileage points or mileage accruals, a chance to convert and use their orphaned miles. You know, miles may be too low to get an airline ticket or two and they can use these miles to convert them into a gift."

MilePoint-dot-com is scheduled to open in October.