Radio Disney in Tulsa seeing some success
Friday, February 25th 2005, 10:34 am
By: News On 6
Top 40 hits with a liberal sprinkling of Disney magic, that's Radio Disney, 24 hours a day on AM 1380.
News on 6 reporter Rick Wells says its programming aimed directly at families and their kids.
Radio Disney has been on the air in Tulsa just over six months and general manager Stevie Fernandez says theyâ€™re beginning to have some success. "About 70 percent of our programming is geared to kids 6-14." Kids of course and their parents, particularly their moms. "The average time a mom will spend in the car with the kids is 66 minutes. They'll take em to school, to soccer practice, to baseball practice to a friend's house.â€
There are Radio Disney billboards all over town. The potential audience is huge. "54 percent of the households in Tulsa have children 14 and under." They bring in some of the stars the young audience likes and gives the kids access to them. They not only program for a younger audience they involve them, like the Radio Disney party patrol. It involves kids and their parents in the fun.
Their kid casters interview local news makers like the mayor and our own Terry Hood. We learned in school she was mostly an "A" student". "When I was in high school I got a B in typing and in college I got a B in bowling." None of us knew that.
Radio Disney is again on the AM dial at 1380.