Tops Record for One-Day Sales

Monday, December 27th 2004, 10:31 am
By: News On 6

SEATTLE (AP) _ Inc. on Monday said sales of consumer electronics surpassed book sales for the first time and was its largest sales category over the Thanksgiving weekend, launching the online retailer's busiest holiday selling season in 10 years.

The company also said it set a single-day sales record during the period with more than 2.8 million units, or 32 items per second, ordered across the globe.

Visitor traffic peaked at an estimated 700,000 users during a 60-minute period, according to's Holiday Shoppers tracking program.

Its top-selling electronics products include Apple Computer Inc.'s iPod media player, DVD players and digital cameras, said.

The retailer added that customers bought more than 1 million items from its music category during each of two back-to-back weeks this month. Its jewelry and watch segment sold more than one watch per minute since Nov. 25.