Later games in store for White Sox with 7:11 p.m. starts

CHICAGO (AP) _ The White Sox will start weeknight home games at 7:11 p.m. as part of a sponsorship deal with the 7-Eleven convenience store chain. <br/><br/>White Sox spokesman Scott Reifert would not

Wednesday, October 11th 2006, 10:45 am

By: News On 6

CHICAGO (AP) _ The White Sox will start weeknight home games at 7:11 p.m. as part of a sponsorship deal with the 7-Eleven convenience store chain.

White Sox spokesman Scott Reifert would not disclose the value of the three-year deal with the Dallas company Wednesday but said the revenue probably will be reinvested in the team or ballpark.

The new start time hardly represents a significant change since many weeknight games at U.S. Cellular Field already start at 7:07 p.m.

``We're just talking about four minutes, so it's not much of an inconvenience for the fans,'' Reifert said.

Margaret Chabris, a spokeswoman 7-Eleven, said the company has been trying to develop sponsorships with other teams and entertainment venues. The Chicago area was targeted because of its more than 180 7-Eleven stores.

``Every time the media announces the game's start time it will be a gentle reminder of our sponsorship,'' Chabris said.