Tulsa's Hispanic TV channel


Thursday, August 25th 2005, 2:14 pm
By: News On 6


An expanding service for Tulsa’s Hispanic community. Tulsa's first local all-Spanish language television station is up and running.

The Univision-affiliate is attracting advertisers with the buying power of the Hispanic community and promises of big things to come. News on 6 anchor Terry Hood says Tulsa County has one of the largest and fastest growing Hispanic communities in the state.

Right now, Tulsa is 7 percent Hispanic and that number is going up fast. That's why planners from Univision Oklahoma say it's important to get a "local" Spanish-speaking station up and running quickly.

Tulsa's Univision station currently just runs network programming and local commercials, but plan to soon expand to do all-Spanish newscasts. Executives say many Tulsa businesses realize the Hispanic community is a practically untapped market, and so far they haven't had much trouble lining up dozens of advertisers. Plus the Univision brand doesn't hurt. Teresa Sotelo with Univision Oklahoma: "Very excited, very excited. It's easy for me to just walk in, all I have to say is 'I'm Teresa and I'm from Univision' and they are oh! One guy said, 'I've been waiting for you.'"

The local Univision channel is not yet on satellite, but anyone in the Tulsa area can pick up the signal with an antenna.