T-Mobile Forms Partnership With NBA
NEW YORK (AP) _ T-Mobile USA Inc., the wireless unit of Deutsche Telekom AG, said Monday that it entered a multiyear marketing partnership with the National Basketball Association and the WNBA. <br/><br/>FinancialMonday, October 3rd 2005, 2:16 pm
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News On 6
NEW YORK (AP) _ T-Mobile USA Inc., the wireless unit of Deutsche Telekom AG, said Monday that it entered a multiyear marketing partnership with the National Basketball Association and the WNBA.
Financial details of the agreement were not disclosed.
Under the partnership, T-Mobile will become the official wireless service of the NBA and WNBA, and will have a visible media presence during games and sponsor several events during the year. T-Mobile will also provide its customers with special content on their phone such as balloting and voting options for NBA players, news and statistics.
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