Report: Tiger Woods to sign on as Disney spokesman

Wednesday, April 11th 2001, 12:00 am
By: News On 6

NEW YORK (AP) _ Walt Disney Co. is planning to announce that it has signed golfer Tiger Woods to serve as a spokesman for the company, The Wall Street Journal reported Wednesday.

The value of the deal is not yet known, but Woods has commanded as much as $20 million for a sponsorship deal with Nike Inc.

Woods earned $54 million last year from a dozen endorsement deals, according to Burns Sports Celebrity Service, a business that represents companies in the hiring of celebrities. That surpasses the estimated $45 million basketball legend Michael Jordan made in his best year.

Woods has contracts with General Motors, Rolex, American Express and General Mills, among others.

For Disney, Woods would appear in commercials for the company's theme parks, endorse merchandise, and work with Disney's ESPN unit.