First-ever Alabama, Auburn, Arkansas, Michigan and Nebraska Collegiate Cereals now available online

Washington DC - Where do you buy your favorite breakfast? Local supermarket' Discount store? Well, Not anymore!<br><br>For the first time ever, alumni and fans can purchase their schools' officially

Tuesday, November 7th 2000, 12:00 am

By: News On 6

Washington DC - Where do you buy your favorite breakfast? Local supermarket' Discount store? Well, Not anymore!

For the first time ever, alumni and fans can purchase their schools' officially licensed cereal brand via the internet through www.co legecereals.com.

PLB Sports, Octagon, Woolf Associates and Collegiate Licensing Company (CLC) have formed a partnership to bring schools, and their fans, officially licensed cereal brands. The partnership is being kicked off at each individual university campus this fall. Last winter, PLB Sports and Octagon launched Hokie Toasties cereal for Virginia Tech's drive to the National Championship.

"We are extremely excited about this new sports venture. We hope to have a number of university cereals available at www.collegecereals.corn by the end of this upcoming school year so that fans and alumni can stock their kitchen cupboards with their favorite school brand," said Melissa Heber, Vice President of PLB Sports.

The partnership brings these officially licensed cereal brands this fall: Aubie Flakes (Auburn University), Crimson Crunch (University of Alabama), Cornhusker Crunch (University of Nebraska), Hog'Ems (University of Arkansas) and Maize N' Blue (University of Michigan). Additional schools will be released soon. A portion of the proceeds generated from the sale of these products goes directly back to the universities.