Cushing's XBOX 360 connection

Wednesday, October 26th 2005, 10:25 am
By: News On 6

The XBOX 360 from Microsoft is the most eagerly anticipated new video game system in the world right now.

It comes out next month, but the first public preview was held Wednesday in Cushing, Oklahoma. Why Cushing?

News on 6 reporter Steve Berg says DCA Incorporated is based in Cushing. They created the format for the CD's that are used in the XBOX, but their business is not just fun and games.

The folks at DCA Incorporated have probably heard it a million times. "Y'know why are you in Cushing, well, because that's where I choose to live and that's good enough." Doug Carson is the DC in DCA.

He moved to Cushing in the early 80's when digital, optical media, that's CD's and DVD's to you and me, were just getting started and his company has pioneered and continues to pioneer most of the formats for those discs. They make the computers that control the machines that make the master disc that CD's and DVD's are made from, right here in Cushing, Oklahoma. "There's even people in Cushing that are astounded that we're here."

Brad Rickelman: "I think most people have this sort of vague idea that DCA is this company here that sort of does things with computers, but I don't think they really grasp all the different things that Doug has done here."

Doug Carson: "We helped Philips start CD-ROM back in the 1980's. We helped Toshiba and Warner; they had this idea back in 1995 of putting movies on a disc. We helped them create the DVD specification, create the first DVD discs for them."

So when Microsoft wanted to create the format for their XBOX games, they went to the experts. To acknowledge DCA's role in the XBOX development, the head of the XBOX program held the first public preview of the new game system in the Cushing High School auditorium.

It's a lot of fun, but it also shows Cushing's clout. Brad Rickelman: "That's really the reason why he wants to show this to the youth, that they don't have to leave Cushing and go somewhere else, they don't have to leave Oklahoma, that they can be here and be important contributors to Oklahoma."