The goal of the “Back to BA” campaign is to help generate sales tax revenue, so city operations in Broken Arrow can run smoothly.
“COVID has changed a lot of things,” Stephens said.
Norm Stephens, the Economic Development Manager for Broken Arrow, said the biggest change COVID has been the way people shop as COVID has pushed more folks inside.
“If people are going to a surrounding community and going to restaurants and returning to our city, that's not paying for our police and fire,” Stephens said.
Stephens said the mission of their "Back to BA" campaign is to encourage citizens to buy locally as city expenses like answering 911 calls, providing police and fire protection, and repairing potholes depend on sales tax revenue.
He said citizens will see digital messages on social media featuring stories of local businesses to help encourage local spending.
The "Back to BA' campaign is expected to last until early next year.