How powerful could one T-shirt be? Powerful enough to make a difference?
One Tulsa man hopes so. He's created a business called ChangeClothing, and he hopes to make the world a better place, one T-shirt at a time.
Justin Snyder is a chiropractor, but that's just incidental. He's on a mission to change the world, beyond what he can do with his patients - through clothes, specifically T-shirts.
"Use clothes as possible vehicle to create change in the world," Justin Snyder said of his mission.
Snyder created a company called ChangeClothing. T-shirts, he says, are universal. Everyone wears T-shirts. Why not use them like billboards for good?
So here's the concept. Create a shirt with a message supporting a charity. Sell it online for one week.
"After one week the shirt comes down and another sale goes up," he said. "So there's a certain amount of 'if you like that shirt you better get it now.'"
Create some interest and urgency sell a bunch of shirts and contribute money to the charity. The idea's not new.
"It's based off a flash-sale model similar to Groupon or LivingSocial," said Justin Snyder, chiropractor and owner of ChangeClothing.
The ChangeClothing idea has been percolating for a long time. Synder's father died of cancer about 15 years ago. It was the biggest crisis of Justin's life.
"It was the only problem in my life I wasn't able to solve," he said.
He couldn't do anything to help his father, but he might help someone else. He became a chiropractor, and this T-shirts of change idea began to develop too.
He's on a crowd-funding website hoping to raise some start up money, and he's in the final stage of development of his ChangeClothing website.
Within a few weeks he hopes to be able to inspire change - with T-shirts.
"Make the world a better place; pay it forward," Justin Snyder said.