Tulsa Man Hopes To Create Change - With Clothing

Tuesday, August 21st 2012, 5:12 pm
By: News On 6

How powerful could one T-shirt be? Powerful enough to make a difference? 

One Tulsa man hopes so. He's created a business called ChangeClothing, and he hopes to make the world a better place, one T-shirt at a time.

Justin Snyder is a chiropractor, but that's just incidental. He's on a mission to change the world, beyond what he can do with his patients - through clothes, specifically T-shirts.

"Use clothes as possible vehicle to create change in the world," Justin Snyder said of his mission. 

Snyder created a company called ChangeClothing. T-shirts, he says, are universal. Everyone wears T-shirts. Why not use them like billboards for good?

So here's the concept. Create a shirt with a message supporting a charity. Sell it online for one week.  

"After one week the shirt comes down and another sale goes up," he said. "So there's a certain amount of 'if you like that shirt you better get it now.'"

Create some interest and urgency sell a bunch of shirts and contribute money to the charity. The idea's not new.  

"It's based off a flash-sale model similar to Groupon or LivingSocial," said Justin Snyder, chiropractor and owner of ChangeClothing.

The ChangeClothing idea has been percolating for a long time. Synder's father died of cancer about 15 years ago. It was the biggest crisis of Justin's life.

"It was the only problem in my life I wasn't able to solve," he said.

He couldn't do anything to help his father, but he might help someone else. He became a chiropractor, and this T-shirts of change idea began to develop too.

He's on a crowd-funding website hoping to raise some start up money, and he's in the final stage of development of his ChangeClothing website.

Within a few weeks he hopes to be able to inspire change - with T-shirts. 

"Make the world a better place; pay it forward," Justin Snyder said.

Learn more about ChangeClothing