Tiger To Endorse Gatorade

Tuesday, October 16th 2007, 3:29 pm
By: News On 6

UNDATED (AP) -- Tiger Woods has his first deal with a beverage company and his first licensing agreement.

Gatorade plans to introduce "Gatorade Tiger" in March, with more products to follow. The world's top-ranked golfer and one of its most-recognizable stars even picked out the flavors himself.

The drink will be available in a cherry blend, citrus blend and grape.

Terms of the deal were not disclosed, although Golfweek magazine reported last month it was for five years and could pay Tiger Woods as much as $100 million. That would move him even closer to the $ 1 billion mark in career endorsements.