FTC fines marketers of 4 weight loss pills millions for false claims

Thursday, January 4th 2007, 8:49 am

By: News On 6

WASHINGTON (AP) _ The Federal Trade Commission on Thursday fined the marketers of four weight loss pills, including well-known products Xenadrine EFX and One A Day Weight Smart, millions of dollars for making false advertising claims.

FTC Commissioner Deborah Platt Majoras said the products would remain on store shelves, but that the companies would have to stop making the false claims.

``What we challenge is the marketing of the claims,'' she said. ``The marketers are required to back up the claims with the science and if they can't do that they can't make the claim. But we don't ban the products from the shelves.''

The FTC investigated a variety of claims made by marketers for products _ including rapid weight loss and reduction in risk of osteoporosis, Alzheimer's and even cancer, Majoras noted.

Besides Xenadrine EFX and One A Day Weight Smart, the other products fined Thursday were marketers of Cortaslim and TrimSpa. Majoras did not specify how much each marketer was being fined aid not identify the marketers of the products. The FTC scheduled a new conference later Thursday to announce details.

Majoras said that some of the money paid as civil fines would be returned to consumers. ``We always try to get money back when consumers have been deceived,'' she said. ``In this instance I'm pleased to say that I believe we're going to get millions back from some of these products to be able to return it to consumers.''

Majoras, speaking on NBC's ``Today'' show, said the FTC investigation found that the marketers of Xenadrine had a study that said those who took a placebo actually lost more weight than those taking the pill.

``They not only didn't have studies to support the claim, they actually had a study that went the other way,'' she said.

Some of the products marketed their claims through infomercials or celebrity endorsements. Anna Nicole Smith, for example, has endorsed TrimSpa.

``Testimonlals from individuals are not a substitute for science,'' Majoras said. ``And that's what Americans need to understand.''